Seurat Capital
Operational investing expertise in CPG
About Us
We use our uniquely powerful combination of consumer packaged goods operating, consulting and investing experience to help challenger brands accelerate their growth.
Challenger Brands
Over the last decade, there has been a tremendous value shift from large, established CPG manufacturers to smaller, emerging brands.
These “challenger” brands are winning not only share of wallet, but also hearts and minds as they respond more quickly to shifting consumer trends and deliver more effectively on shopper needs through disruptive innovation and packaging, alternative distribution channels and breakthrough communication.
Understanding the challenger brand “playbook” enables us to identify attractive investment opportunities and ignite growth in our portfolio companies.
Growth Approach
Our team’s experience as entrepreneurs, strategy consultants and business operators allows for a unique approach to developing go-to-market strategies and overall demand generation.
We support challenger brands throughout their life cycle, providing resources and drawing on our proprietary 7 Challenger Brand Growth Principles to accelerate value creation.
Portfolio Companies
Simply put, we invest in brands that challenge convention.
Learn more about our portfolio companies.
Great-tasting organic fruit and vegetable based snacking company
Peeled Snacks
———
Why we invested:
Peeled Snacks is a fast-growing fruit & veggie snacking platform whose mission is to make people feel good about snacking.
Peeled Snacks positions itself at the intersection of a wide range of exciting consumer trends, from real/unprocessed foods and sustainability, to convenience and on-the-go healthy snacking.
Our Contributions
- Optimized trade/promotion strategy
- Built customized customer selling presentations
- Assisted with organizational design and development
- Developed forward-looking innovation strategy
- Brought in new management team
- Led product innovation summit
Accessible organic and non-GMO plant-powered nutrition company
Healthy Skoop
———
Why we invested:
Healthy Skoop is on a mission to provide simple and natural nutrition solutions that are plant-powered, clean and convenient because everyone deserves superior nutrition at the speed of life.
Plant-based nutrition is an exciting category with strong year-on-year growth, and, led by Healthy Skoop, has a significant opportunity to convert more consumers and win more occasions as the brand moves solidly into snacking.
Our Contributions
- Led research and assisted in innovation development leading to the snackification of the brand
- Refined brand positioning and architecture
- Brought in experienced CEO to work alongside founder
- Built customized customer selling presentations
- Assisted with organizational design and development
- Developed forward-looking innovation strategy
- Managed digital strategy
Premium mixers company
Q Drinks
———
Why we invested:
Q Drinks is motivated by a simple question: shouldn’t the mixer be as great as the spirit? Despite the massive value shift to high-end spirits in recent years, the carbonated mixer category is woefully behind – leaving an attractive opportunity for a disruptive premium player.
Q drinks are made with real, high-quality ingredients, and the portfolio is positioned to capitalize on cocktail trends and elevate the entire mixer category.
Premium shoe care company
Jason Markk
———
Why we invested:
Sneakers are officially mainstream. Consumers are turning to casual footwear and are increasingly willing to invest in high end and on trend sneakers.
Jason Markk created the premium shoe care market by delivering high quality and environmentally friendly products to help consumers protect their increasingly expensive sneaker investments.
Eco-friendly household products company
Blueland
———
Why we invested:
Blueland is on a mission to reimagine all categories of household packaged goods with innovative form factors and environmentally responsible packaging.
Human-grade fresh cat food delivery company
Smalls
———
Why we invested:
Cat ownership is increasing, and cat parents seek to strengthen the emotional connection with their cat through improving their cat’s health and wellness. Fresh, human grade, biologically appropriate cat food is best positioned to deliver on cats’ wellbeing needs. Cats are very different than dogs. Smalls is the leader in the fresh cat food space and solely focused on delivering the quality, variety and palatability that finicky cats need.
Advisory Board
Our Advisory Board brings deep CPG industry knowledge and experience to help our portfolio companies grow.
John Smith
———
+1 (203) 458-1456
John Smith
———
John Smith
———
John Smith
———
Contact Us
+1 (203) 774-4900
Tide Mill Landing Building
2425 Post Road STE 301
Southport, CT 06890
104 West 27th Street Floor 7
New York, NY 10001
Get in Touch
We would love to hear from you!
Send us a note or submit a more detailed request to talk to an expert.
Seurat Capital
Operational Investing Expertise in CPG
About Us
We use our uniquely powerful combination of consumer packaged goods operating, consulting and investing experience to help challenger brands accelerate their growth.
Challenger Brands
Over the last decade, there has been a tremendous value shift from large, established CPG manufacturers to smaller, emerging brands.
These “challenger” brands are winning not only share of wallet, but also hearts and minds as they respond more quickly to shifting consumer trends and deliver more effectively on shopper needs through disruptive innovation and packaging, alternative distribution channels and breakthrough communication.
Understanding the challenger brand “playbook” enables us to identify attractive investment opportunities and ignite growth in our portfolio companies.
Growth Approach
Our team’s experience as entrepreneurs, strategy consultants and business operators allows for a unique approach to developing go-to-market strategies and overall demand generation. We support challenger brands throughout their life cycle, providing resources and drawing on our proprietary 7 Challenger Brand Growth Principles to accelerate value creation.
Portfolio Companies
Simply put, we invest in brands that challenge convention. Learn more about our portfolio companies.
Great-tasting organic fruit and vegetable based snacking company
Peeled Snacks
———
Why we invested:
Peeled Snacks is a fast-growing fruit & veggie snacking platform whose mission is to make people feel good about snacking.
Peeled Snacks positions itself at the intersection of a wide range of exciting consumer trends, from real/unprocessed foods and sustainability, to convenience and on-the-go healthy snacking.
Our Contributions
- Optimized trade/promotion strategy
- Built customized customer selling presentations
- Assisted with organizational design and development
- Developed forward-looking innovation strategy
- Brought in new management team
- Led product innovation summit
Accessible organic and non-GMO plant-powered nutrition company
Healthy Skoop
———
Why we invested:
Healthy Skoop is on a mission to provide simple and natural nutrition solutions that are plant-powered, clean and convenient because everyone deserves superior nutrition at the speed of life.
Plant-based nutrition is an exciting category with strong year-on-year growth, and, led by Healthy Skoop, has a significant opportunity to convert more consumers and win more occasions as the brand moves solidly into snacking.
Our Contributions
- Led research and assisted in innovation development leading to the snackification of the brand
- Refined brand positioning and architecture
- Brought in experienced CEO to work alongside founder
- Built customized customer selling presentations
- Assisted with organizational design and development
- Developed forward-looking innovation strategy
- Managed digital strategy
Premium mixers company
Q Drinks
———
Why we invested:
Q Drinks is motivated by a simple question: shouldn’t the mixer be as great as the spirit? Despite the massive value shift to high-end spirits in recent years, the carbonated mixer category is woefully behind – leaving an attractive opportunity for a disruptive premium player.
Q drinks are made with real, high-quality ingredients, and the portfolio is positioned to capitalize on cocktail trends and elevate the entire mixer category.
Premium shoe care company
Jason Markk
———
Why we invested:
Sneakers are officially mainstream. Consumers are turning to casual footwear and are increasingly willing to invest in high end and on trend sneakers.
Jason Markk created the premium shoe care market by delivering high quality and environmentally friendly products to help consumers protect their increasingly expensive sneaker investments.
Eco-friendly household products company
Blueland
———
Why we invested:
Blueland is on a mission to reimagine all categories of household packaged goods with innovative form factors and environmentally responsible packaging.
Human-grade fresh cat food delivery company
Smalls
———
Why we invested:
Cat ownership is increasing, and cat parents seek to strengthen the emotional connection with their cat through improving their cat’s health and wellness. Fresh, human grade, biologically appropriate cat food is best positioned to deliver on cats’ wellbeing needs. Cats are very different than dogs. Smalls is the leader in the fresh cat food space and solely focused on delivering the quality, variety and palatability that finicky cats need.
Contact Us
+1 (203) 774-4900
Tide Mill Landing Building
2425 Post Road STE 301
Southport, CT 06890
Get in Touch
We would love to hear from you!
Send us a note or submit a more detailed request to talk to an expert.
