Seurat Capital
Operational investing expertise in CPG
About Us
We use our uniquely powerful combination of consumer packaged goods operating, consulting and investing experience to help challenger brands accelerate their growth.
Seurat Capital Team
Our team of innovative thinkers harnesses a combination of broad consulting expertise, deep investing DNA and extensive line management experience at top-tier consumer packaged goods manufacturers.
Todd Bortel
Founder & Managing Partner
Todd Bortel
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Founder & Managing Partner
+1 (203) 652-8441
todd.bortel@seuratgroup.com
Todd is a Founder and Managing Partner at the Seurat Group. Todd enjoys tackling tough business challenges and is passionate about working with clients, portfolio partners and the Seurat Team to grow brands and businesses.
He has 20+ years of industry experience including time working client-side in Brand Marketing with Kraft Foods. Todd received his BA from Northwestern University, and he received his MBA from the Ross School of Business at the University of Michigan, where he was a member of Beta Gamma Sigma.
Todd lives in Connecticut with his wife and their three children. He enjoys regular team training sessions at the gym to try and reverse the signs of aging.
Jill Brant
Founder & Managing Partner
Jill Brant
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Founder & Managing Partner
+1 (203) 652-8440
jill.brant@seuratgroup.com
Her passion for brand building began at General Mills on iconic names like Cheerios, Chex & Nature Valley. Jill holds a BS from the Wharton School at the University of Pennsylvania and an MBA from Harvard Business School.
She lives in Fairfield, CT with her husband & twins and spends weekends with her family, dogs, books, and tennis racquet.
Adam Greenberger
Managing Partner
Adam Greenberger
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Managing Partner
+1 (917) 379-1873
adam.greenberger@seuratgroup.com
Prior to founding Seurat Capital, Adam was the founder of Albright Capital Partners, making lower middle market investments in a variety of industries, including CPG. Adam also worked in corporate finance at Deutsche Bank and for legendary investor Jack Dreyfus at his global foundation, primarily in Africa and Asia.
Adam received his BA from Middlebury College and his MBA from the Wharton School at the University of Pennsylvania. In addition to helping manage portfolio companies, Adam is the founder of the Benchstone Collective and sits on a number of corporate boards in and out of the CPG industry.
Adam lives in Franklin, TN and enjoys chasing birds with his French Spaniel Sophie.
Mike Urness
Founder & Managing Partner
Mike Urness
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Founder & Managing Partner
+1 (203) 652-8442
mike.urness@seuratgroup.com
Mike advises manufacturers of all sizes, from emerging brands to Fortune 500 companies. He is a passionate believer in working side-by-side with entrepreneurs, applying the firm’s network, experience and capabilities to accelerate growth while remaining true to the brand’s identity.
Mike received his BA from the University of Washington, where he was a member of the men’s crew and served as captain his senior year, and he received his MBA from the Kellogg Graduate School of Management at Northwestern University.
Mike lives in New York City with his wife, Cathy, and their two girls.
Portfolio Companies
Simply put, we invest in brands that challenge convention.
Learn more about our portfolio companies.
Advisory Board
Our Advisory Board brings deep CPG industry knowledge and experience to help our portfolio companies grow.
John Smith
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Board Member
+1 (203) 458-1456
someone@example.com
John Smith
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Board Member
+1 (203) 458-1456
someone@example.com
John Smith
———
Board Member
+1 (203) 458-1456
someone@example.com
John Smith
———
Board Member
+1 (203) 458-1456
someone@example.com
We bring extensive business & CPG category expertise
Let’s Talk- 25
- average years of partner experience
- 25
- full-time strategists, researchers & analysts
- 100+
- clients from global blue chips to insurgents
- 500+
- projects completed across industries
Seurat Capital
Operational Investing Expertise in CPG
About Us
We use our uniquely powerful combination of consumer packaged goods operating, consulting and investing experience to help challenger brands accelerate their growth.
Challenger Brands
Over the last decade, there has been a tremendous value shift from large, established CPG manufacturers to smaller, emerging brands.
These “challenger” brands are winning not only share of wallet, but also hearts and minds as they respond more quickly to shifting consumer trends and deliver more effectively on shopper needs through disruptive innovation and packaging, alternative distribution channels and breakthrough communication.
Understanding the challenger brand “playbook” enables us to identify attractive investment opportunities and ignite growth in our portfolio companies.
Growth Approach
Our team’s experience as entrepreneurs, strategy consultants and business operators allows for a unique approach to developing go-to-market strategies and overall demand generation. We support challenger brands throughout their life cycle, providing resources and drawing on our proprietary 7 Challenger Brand Growth Principles to accelerate value creation.
Portfolio Companies
Simply put, we invest in brands that challenge convention. Learn more about our portfolio companies.
Great-tasting organic fruit and vegetable based snacking company
Peeled Snacks
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Why we invested:
Peeled Snacks is a fast-growing fruit & veggie snacking platform whose mission is to make people feel good about snacking.
Peeled Snacks positions itself at the intersection of a wide range of exciting consumer trends, from real/unprocessed foods and sustainability, to convenience and on-the-go healthy snacking.
Our Contributions
- Optimized trade/promotion strategy
- Built customized customer selling presentations
- Assisted with organizational design and development
- Developed forward-looking innovation strategy
- Brought in new management team
- Led product innovation summit
Accessible organic and non-GMO plant-powered nutrition company
Healthy Skoop
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Why we invested:
Healthy Skoop is on a mission to provide simple and natural nutrition solutions that are plant-powered, clean and convenient because everyone deserves superior nutrition at the speed of life.
Plant-based nutrition is an exciting category with strong year-on-year growth, and, led by Healthy Skoop, has a significant opportunity to convert more consumers and win more occasions as the brand moves solidly into snacking.
Our Contributions
- Led research and assisted in innovation development leading to the snackification of the brand
- Refined brand positioning and architecture
- Brought in experienced CEO to work alongside founder
- Built customized customer selling presentations
- Assisted with organizational design and development
- Developed forward-looking innovation strategy
- Managed digital strategy
Premium mixers company
Q Drinks
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Why we invested:
Q Drinks is motivated by a simple question: shouldn’t the mixer be as great as the spirit? Despite the massive value shift to high-end spirits in recent years, the carbonated mixer category is woefully behind – leaving an attractive opportunity for a disruptive premium player.
Q drinks are made with real, high-quality ingredients, and the portfolio is positioned to capitalize on cocktail trends and elevate the entire mixer category.
Premium shoe care company
Jason Markk
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Why we invested:
Sneakers are officially mainstream. Consumers are turning to casual footwear and are increasingly willing to invest in high end and on trend sneakers.
Jason Markk created the premium shoe care market by delivering high quality and environmentally friendly products to help consumers protect their increasingly expensive sneaker investments.
Eco-friendly household products company
Blueland
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Why we invested:
Blueland is on a mission to reimagine all categories of household packaged goods with innovative form factors and environmentally responsible packaging.
Human-grade fresh cat food delivery company
Smalls
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Why we invested:
Cat ownership is increasing, and cat parents seek to strengthen the emotional connection with their cat through improving their cat’s health and wellness. Fresh, human grade, biologically appropriate cat food is best positioned to deliver on cats’ wellbeing needs. Cats are very different than dogs. Smalls is the leader in the fresh cat food space and solely focused on delivering the quality, variety and palatability that finicky cats need.
Contact Us
+1 (203) 774-4900
info@seuratgroup.com
Tide Mill Landing Building
2425 Post Road STE 301
Southport, CT 06890
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