We strive to delight consumers

About Us

Seurat Group is an insights-driven consumer packaged goods consulting and private equity firm whose mission is to delight consumers. We create for our clients the clarity to act & invest in a better future.

Inspired by Georges Seurat, the founder of Pointillism who used dots of color to create complete works of art, we artfully integrate multiple lenses of insight to unlock new perspective & uncover new opportunities.

Seurat Consulting

We are relentlessly focused on unlocking growth for our clients, applying forward-looking insights and whole brain thinking to design custom, commercial solutions that create competitive advantage. Our challenger mentality sets us apart.

Forward-Looking Insights

We uncover the attitudes, motivations and behaviors of leading-edge consumers and shoppers, using a fact-based approach to shape future strategies that create growth for brands, categories and retailers

Forward–Looking Insights

———

Our competitors rely heavily on sources like syndicated, behavioral and attitudinal data and competitive benchmarking. This type of analysis takes a rear-view mirror approach – often leading to incremental change and putting brands and retailers in the position of playing catch-up.
Predictive insights are borne from understanding leading-edge shoppers and what motivates them to behave differently. With each insights engagement, we elevate predictive insights to actionable strategies, enabling our partners to leapfrog the competition and lead their respective categories.
  • We helped a pet food manufacturer reignite growth in a stagnant category and reimagine the way they engage with customers by reframing the category from what pet food is to what it does
  • We helped a multi-category manufacturer become a strategic partner with their ecommerce customers by creating a consumer segmentation of online shoppers, providing insight on how consumers shop differently across sites and platforms
  • We helped an OTC manufacturer reorient its marketing strategy and create clarity at shelf by pivoting to a solutions-based architecture, enabling a more successful shopper experience

Growth Strategy

We help clients reimagine long-range planning by shepherding them through a consumer-centric process of identifying attractive spaces, unlocking growth pathways & building omnichannel tactics

Growth Strategy

———

To create differential growth, we believe long-range planning must be grounded in a common growth strategy that places the consumer at the center. An effective growth strategy wires a company’s or brand’s purpose to actions, creating the rationale and conviction to orient toward the most attractive opportunities.
Our process identifies a company’s edge, attractive strategies and lays out a tactical plan to commercialize the most compelling opportunities. Our goal is to enable clients to make confident choices and investments in enterprise strategies that in turn guide the functional strategies.
  • We helped a regional dairy brand transform into a leading national brand, reframing the portfolio to increase velocity in the existing footprint while developing new strategies to fuel successful geographic expansion
  • We reimagined a direct-to-consumer company’s growth strategy by pivoting from a channel-led to a consumer-led approach to planning and prioritizing demand generation for a Millennial consumer target
  • We helped a natural pet food company redefine its strategic vision and operating priorities by unlocking its inner challenger brand – evolving its products, communication plan and core mission to focus on what matters most to its consumers

Marketing Strategy

We enable clients to better delight consumers through elevated and differentiated brand propositions, clear portfolio strategy, inspiring consumer engagement and leading edge innovation

Marketing Strategy

———

Competition for the consumer’s share of mind – and share of wallet – has increased dramatically, reinforcing the need for sound marketing strategy.
Our approach starts with the consumer, ensuring decisions are grounded in insights that foster deeper consumer connections. Our work often begins upstream, helping partners codify their strategy and right to win. This work cascades to building sharper brand propositions, wiring portfolio strategies and developing innovation to capture the next wave of growth.
  • We helped a leading pasta manufacturer articulate its repeatable growth model, driving clarity around category expansion and innovation planning.
  • We helped a leading nutrition company establish goals and guardrails for innovation and build a robust pipeline of products to delight existing consumers and recruit new ones.
  • We helped a leading pet health company articulate a portfolio strategy by defining clear consumer targets, messaging hierarchy, channel strategies & activation tactics.

Commercialization

We design the forward-looking strategies and customer capabilities that enable our clients to nurture the consumer/shopper relationship in an O2O (online to offline) environment

Commercialization

———

Shifting consumer trends and channel blurring continue to demand a seamless omnichannel experience. Retailers are engaging with manufacturer partners capable of providing forward-looking leadership to help them commercialize in a highly competitive landscape. Manufacturers that ground their go-to market plans in the consumer are best positioned to provide future direction that their omnichannel partners seek.
We help our clients evolve their trade, price/pack, shelving and assortment, merchandising and shopper marketing strategies and tactics to drive shopper conversion. Importantly, we enable our clients to communicate their strategies in a compelling way to drive future growth for brand and category while strengthening their position of influence as a thought-leader and go-to partner.
  • We developed vision and clear action plan for leading probiotics manufacturer to transform their category role from reactive, digestive care products to proactive, daily gut health solutions providing elevated consumer benefits and driving outsized brand and category growth.
  • We helped a baby food manufacturer capitalize on a shift in parents’ food values by establishing an organic destination at retail – winning our client disproportional share of shelf and growth.
  • We identified and implemented forward looking capabilities to help a global CPG manufacturer create competitive advantage through its trade program and have the greatest impact on the future of shopping.

Seurat Capital

Our team is a uniquely powerful combination of consumer packaged goods operators, consultants, and investors, dedicated to helping challenger brands accelerate their growth.

Challenger Brands

Understanding the playbook of challenger brands in the CPG industry enables us to identify attractive investment opportunities early and accelerate growth

Growth Approach

We help emerging brands realize exponential growth, relying on operating principles developed over years of experience with challenger brands

Portfolio Companies

We provide the capital and integrated consulting resources to advise our portfolio companies, functioning as a true extension of their teams

Advisory Board

Our Advisory Board brings deep CPG industry knowledge and experience to help our portfolio companies grow and exit

Team

Our team of innovative thinkers harnesses a combination of broad consulting expertise, deep investing DNA and extensive line management experience at top-tier consumer packaged goods manufacturers.

Todd Bortel

Founder & Managing Partner

Todd Bortel
———

Founder & Managing Partner
      +1 (203) 652-8441
     todd.bortel@seuratgroup.com

Todd is a Founder and Managing Partner at the Seurat Group.  Todd enjoys tackling tough business challenges and is passionate about working with clients, portfolio partners and the Seurat Team to grow brands and businesses.

He has 20+ years of industry experience including time working client-side in Brand Marketing with Kraft Foods.  Todd received his BA from Northwestern University, and he received his MBA from the Ross School of Business at the University of Michigan, where he was a member of Beta Gamma Sigma.

Todd lives in Connecticut with his wife and their three children.  He enjoys regular team training sessions at the gym to try and reverse the signs of aging.


Jill Brant

Founder & Managing Partner

Jill Brant
———

Founder & Managing Partner
      +1 (203) 652-8440
     jill.brant@seuratgroup.com

Jill is a Founder & Managing Partner at the Seurat Group. Jill’s passion for helping brands grow began at General Mills and has been part of her DNA for 20+ years.

She works with a range of partners, from entrepreneurs to the largest CPG companies in the world, to help them better orient towards future trends and accelerate growth. Jill received her BS from the University of Pennsylvania and her MBA from Harvard Business School.

She lives in Fairfield, CT with her husband and their twins. You can find Jill spending weekends with her family, playing with her dogs, immersed in a book or trying to improve her tennis game.


Adam Greenberger

Managing Partner

Adam Greenberger
———

Managing Partner
      +1 (917) 379-1873
     adam.greenberger@seuratgroup.com

Adam is a Managing Partner at the Seurat Group. As a founder of Seurat Capital, Adam leads the firm’s principal investing activities and works throughout the investment process to create a win-win environment for entrepreneurs and our investors.

Prior to founding Seurat Capital, Adam was the founder of Albright Capital Partners, making lower middle market investments in a variety of industries, including CPG. Adam also worked in corporate finance at Deutsche Bank and for legendary investor Jack Dreyfus at his global foundation, primarily in Africa and Asia.

Adam received his BA from Middlebury College and his MBA from the Wharton School at the University of Pennsylvania. In addition to helping manage portfolio companies, Adam sits on a number of corporate boards in and out of the CPG industry.

Adam is a Trustee of the Nichols School in his beloved hometown of Buffalo, NY as well as a member of Middlebury College’s Art Council.


Mike Urness

Founder & Managing Partner

Mike Urness
———

Founder & Managing Partner
      +1 (203) 652-8442
     mike.urness@seuratgroup.com

Mike is a Founder and Managing Partner at the Seurat Group. He has more than 25 years of experience in consumer products and retail brands, with strong expertise in creating and capturing demand in collaboration with retail partners.

Mike advises manufacturers of all sizes, from emerging brands to Fortune 500 companies. He is a passionate believer in working side-by-side with entrepreneurs, applying the firm’s network, experience and capabilities to accelerate growth while remaining true to the brand’s identity.

Mike received his BA from the University of Washington, where he was a member of the men’s crew and served as captain his senior year, and he received his MBA from the Kellogg Graduate School of Management at Northwestern University.

Mike lives in New York City with his wife, Cathy, and their two girls.


Careers

We’re always interested in speaking with top talent.
Click to learn about opportunitites.

Contact Us

+1 (203) 774-4900

info@seuratgroup.com

41 North Main Street
Norwalk, CT 06854

747 3rd Avenue, 2nd Fl
New York, NY 10017

Get in Touch

We would love to hear from you!
Send us a note or submit a more detailed request to talk to an expert.

We strive to delight consumers

About Us

Seurat Group is an insights-driven consumer packaged goods consulting and private equity firm whose mission is to delight consumers. We create for our clients the clarity to act & invest in a better future.

Inspired by Georges Seurat, the founder of Pointillism who used dots of color to create complete works of art, we artfully integrate multiple lenses of insight to unlock new perspective & uncover new opportunities.

Seurat Consulting

We are relentlessly focused on unlocking growth for our clients, applying forward-looking insights and whole brain thinking to design custom, commercial solutions that create competitive advantage. Our challenger mentality sets us apart.

Forward-Looking Insights

We uncover the attitudes, motivations and behaviors of leading-edge consumers and shoppers, using a fact-based approach to shape future strategies that create growth for brands, categories and retailers

Forward-Looking Insights

Our competitors rely heavily on sources like syndicated, behavioral and attitudinal data and competitive benchmarking. This type of analysis takes a rear-view mirror approach – often leading to incremental change and putting brands and retailers in the position of playing catch-up.
Predictive insights are borne from understanding leading-edge shoppers and what motivates them to behave differently. With each insights engagement, we elevate predictive insights to actionable strategies, enabling our partners to leapfrog the competition and lead their respective categories.
  • We helped a pet food manufacturer reignite growth in a stagnant category and reimagine the way they engage with customers by reframing the category from what pet food is to what it does
  • We helped a multi-category manufacturer become a strategic partner with their ecommerce customers by creating a consumer segmentation of online shoppers, providing insight on how consumers shop differently across sites and platforms
  • We helped an OTC manufacturer reorient its marketing strategy and create clarity at shelf by pivoting to a solutions-based architecture, enabling a more successful shopper experience

Growth Strategy

We help clients reimagine long-range planning by shepherding them through a consumer-centric process of identifying attractive spaces, unlocking growth pathways & building omnichannel tactics

Growth Strategy

To create differential growth, we believe long-range planning must be grounded in a common growth strategy that places the consumer at the center. An effective growth strategy wires a company’s or brand’s purpose to actions, creating the rationale and conviction to orient toward the most attractive opportunities.
Our process identifies a company’s edge, attractive strategies and lays out a tactical plan to commercialize the most compelling opportunities. Our goal is to enable clients to make confident choices and investments in enterprise strategies that in turn guide the functional strategies.
  • We helped a regional dairy brand transform into a leading national brand, reframing the portfolio to increase velocity in the existing footprint while developing new strategies to fuel successful geographic expansion
  • We reimagined a direct-to-consumer company’s growth strategy by pivoting from a channel-led to a consumer-led approach to planning and prioritizing demand generation for a Millennial consumer target
  • We helped a natural pet food company redefine its strategic vision and operating priorities by unlocking its inner challenger brand – evolving its products, communication plan and core mission to focus on what matters most to its consumers

Marketing Strategy

We enable clients to better delight consumers through elevated and differentiated brand propositions, clear portfolio strategy, inspiring consumer engagement and leading edge innovation.

Marketing Strategy

Competition for the consumer’s share of mind – and share of wallet – has increased dramatically, reinforcing the need for sound marketing strategy.
Our approach starts with the consumer, ensuring decisions are grounded in insights that foster deeper consumer connections. Our work often begins upstream, helping partners codify their strategy and right to win. This work cascades to building sharper brand propositions, wiring portfolio strategies and developing innovation to capture the next wave of growth.
  • We helped a leading pasta manufacturer articulate its repeatable growth model, driving clarity around category expansion and innovation planning
  • We helped a leading nutrition company establish goals and guardrails for innovation and build a robust pipeline of products to delight existing consumers and recruit new ones
  • We helped a leading pet health company articulate a portfolio strategy by defining clear consumer targets, messaging hierarchy, channel strategies & activation tactics

Commercialization

We design the forward-looking strategies and customer capabilities that enable our clients to nurture the consumer/shopper relationship in an O2O (online to offline) environment

Commercialization

Shifting consumer trends and channel blurring continue to demand a seamless omnichannel experience. Retailers are engaging with manufacturer partners capable of providing forward-looking leadership to help them commercialize in a highly competitive landscape. Manufacturers that ground their go-to market plans in the consumer are best positioned to provide future direction that their omnichannel partners seek.
We help our clients evolve their trade, price/pack, shelving and assortment, merchandising and shopper marketing strategies and tactics to drive shopper conversion. Importantly, we enable our clients to communicate their strategies in a compelling way to drive future growth for brand and category while strengthening their position of influence as a thought-leader and go-to partner.
  • We developed vision and clear action plan for leading probiotics manufacturer to transform their category role from reactive, digestive care products to proactive, daily gut health solutions providing elevated consumer benefits and driving outsized brand and category growth
  • We helped a baby food manufacturer capitalize on a shift in parents’ food values by establishing an organic destination at retail – winning our client disproportional share of shelf and growth
  • We identified and implemented forward looking capabilities to help a global CPG manufacturer create competitive advantage through its trade program and have the greatest impact on the future of shopping

Seurat Capital

Our team is a uniquely powerful combination of consumer packaged goods operators, consultants, and investors, dedicated to helping challenger brands accelerate their growth.

Challenger Brands

Understanding the playbook of challenger brands in the CPG industry enables us to identify attractive investment opportunities early and accelerate growth

Growth Approach

We help emerging brands realize exponential growth, relying on operating principles developed over years of experience with challenger brands

Portfolio Companies

We provide the capital and integrated consulting resources to advise our portfolio companies, functioning as a true extension of their teams

Advisory Board

Our Advisory Board brings deep CPG industry knowledge and experience to help our portfolio companies grow and exit

Team

Our team of innovative thinkers harnesses a combination of broad consulting expertise, deep investing DNA and extensive line management experience at top-tier consumer packaged goods manufacturers.

Todd Bortel

Founder & Managing Partner

Todd Bortel

Founder & Managing Partner
  +1 (203) 652-8441
  todd.bortel@seuratgroup.com

Todd is a Founder and Managing Partner at the Seurat Group.  Todd enjoys tackling tough business challenges and is passionate about working with clients, portfolio partners and the Seurat Team to grow brands and businesses.

He has 20+ years of industry experience including time working client-side in Brand Marketing with Kraft Foods.  Todd received his BA from Northwestern University, and he received his MBA from the Ross School of Business at the University of Michigan, where he was a member of Beta Gamma Sigma.

Todd lives in Connecticut with his wife and their three children.  He enjoys regular team training sessions at the gym to try and reverse the signs of aging.


Jill Brant

Founder & Managing Partner

Jill Brant

Founder & Managing Partner
  +1 (203) 652-8440
  jill.brant@seuratgroup.com

Jill is a Founder & Managing Partner at the Seurat Group. Jill’s passion for helping brands grow began at General Mills and has been part of her DNA for 20+ years.

She works with a range of partners, from entrepreneurs to the largest CPG companies in the world, to help them better orient towards future trends and accelerate growth. Jill received her BS from the University of Pennsylvania and her MBA from Harvard Business School.

She lives in Fairfield, CT with her husband and their twins. You can find Jill spending weekends with her family, playing with her dogs, immersed in a book, or trying to improve her tennis game.


Adam Greenberger

Managing Partner

Adam Greenberger

Managing Partner
  +1 (917) 379-1873
  adam.greenberger@seuratgroup.com
Adam is a Managing Partner at the Seurat Group. As a founder of Seurat Capital, Adam leads the firm’s principal investing activities and works throughout the investment process to create a win-win environment for entrepreneurs and our investors.

Prior to founding Seurat Capital, Adam was the founder of Albright Capital Partners, making lower middle market investments in a variety of industries, including CPG. Adam also worked in corporate finance at Deutsche Bank and for legendary investor Jack Dreyfus at his global foundation, primarily in Africa and Asia.

Adam received his BA from Middlebury College and his MBA from the Wharton School at the University of Pennsylvania. In addition to helping manage portfolio companies, Adam sits on a number of corporate boards in and out of the CPG industry.

Adam is a Trustee of the Nichols School in his beloved hometown of Buffalo, NY as well as a member of Middlebury College’s Art Council.


Mike Urness

Founder & Managing Partner

Mike Urness

Founder & Managing Partner
  +1 (203) 652-8442
  mike.urness@seuratgroup.com

Mike is a Founder and Managing Partner at the Seurat Group. He has more than 25 years of experience in consumer products and retail brands, with strong expertise in creating and capturing demand in collaboration with retail partners.

Mike advises manufacturers of all sizes, from emerging brands to Fortune 500 companies. He is a passionate believer in working side-by-side with entrepreneurs, applying the firm’s network, experience and capabilities to accelerate growth while remaining true to the brand’s identity.

Mike received his BA from the University of Washington, where he was a member of the men’s crew and served as captain his senior year, and he received his MBA from the Kellogg Graduate School of Management at Northwestern University.

Mike lives in New York City with his wife, Cathy, and their two girls.


Careers

We’re always interested in speaking with top talent. Click to learn about opportunities.

Contact Us

+1 (203) 774-4900

info@seuratgroup.com

41 North Main Street
Norwalk, CT 06854

747 3rd Avenue, 2nd Fl
New York, NY 10017

Get in Touch

We would love to hear from you!
Send us a note or submit a more detailed request to talk to an expert.