Creating the clarity to act

and invest in the future

About Us

Seurat Group is an insights-driven consumer packaged goods consulting and private equity firm whose mission is to create the clarity to act and invest in the future. We help our clients and portfolio companies sell more, more profitably, in more places, to more people by challenging convention.

Inspired by the artist Georges Seurat, the founder of the Pointillism movement who used individual dots of color to create entire images, we unlock value by integrating multiple lenses of insight and creating new perspectives.

Seurat Consulting

We are relentlessly focused on unlocking growth for our clients, applying future-looking insights to design custom, commercial solutions that create competitive advantage.

Forward-Looking Insights

We uncover the attitudes, motivations and behaviors of leading-edge consumers and shoppers, using a fact-based approach to shape future strategies that create growth for brands, categories and retailers

Forward–Looking Insights

———

Most of today’s consumer and shopper insights rely heavily on sources like syndicated, behavioral and attitudinal data and competitive benchmarking. The trouble with this type of analysis is that it takes a rear-view mirror approach – often leading to incremental change and putting brands and retailers in the position of playing catch-up.
Predictive insights, borne from understanding leading-edge shoppers and what motivates them to behave differently, help us design for the future. With each insights engagement, we elevate predictive insights to actionable strategies, enabling our partners to leapfrog the competition and lead their respective categories.
  • We helped a pet food manufacturer reignite growth in a stagnant category and reimagine the way they engage with customers by reframing the category from what pet food is to what it does
  • We helped a multi-category manufacturer by creating a consumer segmentation of online shoppers to provide insights on how consumers shop differently across sites and platforms, positioning our client as a strategic partner with their customers and unlocking online growth
  • We helped an OTC manufacturer reorient its marketing strategy and create clarity at shelf by pivoting to a solutions-based architecture, enabling a more successful shopper experience

Commercialization

We design the forward-looking strategies and customer capabilities that enable our clients to nurture the consumer/shopper relationship in an O2O (online to offline) environment

Commercialization

———

Shifting consumer trends and channel blurring continue to demand a seamless omnichannel experience in order to execute brand strategy throughout the consumer’s journey. Winning requires redefining the consumer opportunity, elevating customer planning engagement, and investing ahead of the curve to nurture the consumer/shopper relationship.
Retailers are engaging with manufacturer partners capable of providing forward-looking leadership to help them commercialize in this rapidly changing and highly competitive landscape. Manufacturers that ground their go-to market plans in the consumer are best positioned to provide future direction that their omnichannel partners seek, allowing them to invest in critical customer / channel capabilities.
We help our clients evolve their trade, price, pack and merchandising strategies and tactics to drive shopper conversion at point of purchase. Importantly, we enable our clients to communicate their strategies in a compelling way to drive future growth for brand and category while strengthening their position of influence as a thought-leader and go-to partner.
  • We enabled a natural/organic food manufacturer to move from a natural “store-within-a-store” location to the mainstream category location with a strong brand block adjacent to the category leader; the industry leading insight and strategy used retail to reach more consumers and trade up shoppers to drive brand and category growth.
  • We helped a leading probiotics manufacturer develop a vision to transform the role of the category from a reactive digestive care product to a proactive, daily gut health solution that provides multiple consumer benefits – providing a clear action plan to help customers realize the future.
  • We helped a baby food manufacturer capitalize on a shift in parents’ food values by establishing an organic destination at retail – winning our client disproportional share of shelf and growth.
  • We helped a global CPG manufacturer create competitive advantage through its trade program by identifying forward-looking capabilities that will have the greatest impact on the future of shopping.

Marketing Strategy

We enable clients to better delight consumers through elevated and differentiated brand propositions, clear portfolio strategy, inspiring consumer engagement and leading edge innovation

Marketing Strategy

———

Competition for the consumer’s share of mind – and share of wallet – has increased dramatically, reinforcing the important but challenging role marketing plays. Winning brands are ultimately those that foster authentic relationships with consumers to create advantage in the market.
Our approach to marketing strategy starts with a relentless focus on the consumer, helping our partners ensure marketing decisions are grounded in rich insights that help foster deeper consumer connections. Our work often begins upstream, helping manufacturers better define their right to win with consumers by sharpening brand propositions and wiring portfolio strategies to establish clearer swim lanes and ensure brands work synergistically. This foundational work cascades to crafting consumer engagement strategies and building long-term innovation platforms to help brands define and capture the next wave of growth.
  • We helped a leading pasta manufacturer articulate its repeatable growth model, driving clarity around category expansion and innovation planning.
  • We helped a leading nutrition company establish goals and guardrails for innovation and build a robust pipeline of products to delight existing consumers and recruit new ones.
  • We helped a leading pet health company articulate a portfolio strategy by defining clear consumer targets, messaging hierarchy, channel strategies & activation tactics.

Growth Strategy

We help clients reimagine long-range planning by shepherding them through a consumer-centric process of identifying attractive spaces, unlocking growth pathways & building omnichannel tactics

Growth Strategy

———

To create differential growth, we believe the starting point for long-range planning must be grounded in a common growth strategy that places the consumer at the center of planning. An effective growth strategy wires a company’s or brand’s mission to actions, creating the rationale and conviction to act and orient toward the most attractive opportunities.
This identifies clear advantage, defines a repeatable growth model and forces all long-range planning to be designed to enable growth. Our process helps clients inform the appropriate choices and investment in enterprise strategies and, in turn, guides the functional strategies.
  • We helped a regional dairy brand transform into a leading national brand, reframing the portfolio to increase velocity in the existing footprint while developing new strategies to fuel successful geographic expansion
  • We reimagined a direct-to-consumer company’s growth strategy by pivoting from a channel-led to a consumer-led approach to planning and prioritizing demand generation for a Millennial consumer target
  • We helped a natural pet food company redefine its strategic vision and operating priorities by unlocking its inner challenger brand – evolving its products, communication plan and core mission to focus on what matters most to its consumers

Seurat Capital

We use our uniquely powerful combination of consumer packaged goods operating, consulting and investing experience to help challenger brands accelerate their growth.

Challenger Brands

Understanding the playbook of challenger brands in the CPG industry enables us to identify attractive investment opportunities early and accelerate growth

Growth Approach

We help emerging brands realize exponential growth, relying on operating principles developed over years of experience with challenger brands

Portfolio Companies

We provide the capital and integrated consulting resources to advise our portfolio companies, functioning as a true extension of their teams

Advisory Board

Our Advisory Board brings deep CPG industry knowledge and experience to help our portfolio companies grow and exit

Team

Our team of innovative thinkers harnesses a combination of broad consulting expertise, deep investing DNA and extensive line management experience at top-tier consumer packaged goods manufacturers.

Todd Bortel

Founder & Managing Partner

Todd Bortel
———

Founder & Managing Partner
      +1 (203) 652-8441
     todd.bortel@seuratgroup.com

Todd is a Founder and Managing Partner at the Seurat Group.  Todd enjoys tackling tough business challenges and is passionate about working with clients, portfolio partners and the Seurat Team to grow brands and businesses.

He has 20+ years of industry experience including time working client-side in Brand Marketing with Kraft Foods.  Todd received his BA from Northwestern University, and he received his MBA from the Ross School of Business at the University of Michigan, where he was a member of Beta Gamma Sigma.

Todd lives in Connecticut with his wife and their three children.  He enjoys regular team training sessions at the gym to try and reverse the signs of aging.


Jill Brant

Founder & Managing Partner

Jill Brant
———

Founder & Managing Partner
      +1 (203) 652-8440
     jill.brant@seuratgroup.com

Jill is a Founder & Managing Partner at the Seurat Group. Jill’s passion for helping brands grow began at General Mills and has been part of her DNA for 20+ years.

She works with a range of partners, from entrepreneurs to the largest CPG companies in the world, to help them better orient towards future trends and accelerate growth. Jill received her BS from the University of Pennsylvania and her MBA from Harvard Business School.

She lives in Fairfield, CT with her husband and their twins. You can find Jill spending weekends with her family, playing with her dogs, immersed in a book or trying to improve her tennis game.


Adam Greenberger

Managing Partner

Adam Greenberger
———

Managing Partner
      +1 (917) 379-1873
     adam.greenberger@seuratgroup.com

Adam is a Managing Partner at the Seurat Group. As a founder of Seurat Capital, Adam leads the firm’s principal investing activities and works throughout the investment process to create a win-win environment for entrepreneurs and our investors.

Prior to founding Seurat Capital, Adam was the founder of Albright Capital Partners, making lower middle market investments in a variety of industries, including CPG. Adam also worked in corporate finance at Deutsche Bank and for legendary investor Jack Dreyfus at his global foundation, primarily in Africa and Asia.

Adam received his BA from Middlebury College and his MBA from the Wharton School at the University of Pennsylvania. In addition to helping manage portfolio companies, Adam sits on a number of corporate boards in and out of the CPG industry.

Adam is a Trustee of the Nichols School in his beloved hometown of Buffalo, NY as well as a member of Middlebury College’s Art Council.


Mike Urness

Founder & Managing Partner

Mike Urness
———

Founder & Managing Partner
      +1 (203) 652-8442
     mike.urness@seuratgroup.com

Mike is a Founder and Managing Partner at the Seurat Group. He has more than 25 years of experience in consumer products and retail brands, with strong expertise in creating and capturing demand in collaboration with retail partners.

Mike advises manufacturers of all sizes, from emerging brands to Fortune 500 companies. He is a passionate believer in working side-by-side with entrepreneurs, applying the firm’s network, experience and capabilities to accelerate growth while remaining true to the brand’s identity.

Mike received his BA from the University of Washington, where he was a member of the men’s crew and served as captain his senior year, and he received his MBA from the Kellogg Graduate School of Management at Northwestern University.

Mike lives in New York City with his wife, Cathy, and their two girls.


Careers

We’re always interested in speaking with top talent.
Click to learn about opportunitites.

Contact Us

+1 (203) 774-4900

info@seuratgroup.com

41 North Main Street
Norwalk, CT 06854

747 3rd Avenue, 2nd Fl
New York, NY 10017

Get in Touch

We would love to hear from you!
Send us a note or submit a more detailed request to talk to an expert.

Creating the clarity to act and invest in the future

About Us

Seurat Group is an insights-driven consumer packaged goods consulting and private equity firm whose mission is to create the clarity to act and invest in the future. We help our clients and portfolio companies sell more, more profitably, in more places, to more people by challenging convention.

Inspired by the artist Georges Seurat, the founder of the Pointillism movement who used individual dots of color to create entire images, we unlock value by integrating multiple lenses of insight and creating new perspectives.

Seurat Consulting

We are relentlessly focused on unlocking growth for our clients, applying future-looking insights to design custom, commercial solutions that create competitive advantage.

Forward-Looking Insights

We uncover the attitudes, motivations and behaviors of leading-edge consumers and shoppers, using a fact-based approach to shape future strategies that create growth for brands, categories and retailers

Forward-Looking Insights

Most of today’s consumer and shopper insights rely heavily on sources like syndicated, behavioral and attitudinal data and competitive benchmarking. The trouble with this type of analysis is that it takes a rear-view mirror approach – often leading to incremental change and putting brands and retailers in the position of playing catch-up.
Predictive insights, borne from understanding leading-edge shoppers and what motivates them to behave differently, help us design for the future. With each insights engagement, we elevate predictive insights to actionable strategies, enabling our partners to leapfrog the competition and lead their respective categories.
  • We helped a pet food manufacturer reignite growth in a stagnant category and reimagine the way they engage with customers by reframing the category from what pet food is to what it does
  • We helped a multi-category manufacturer by creating a consumer segmentation of online shoppers to provide insights on how consumers shop differently across sites and platforms, positioning our client as a strategic partner with their customers and unlocking online growth
  • We helped an OTC manufacturer reorient its marketing strategy and create clarity at shelf by pivoting to a solutions-based architecture, enabling a more successful shopper experience

Commercialization

We design the forward-looking strategies and customer capabilities that enable our clients to nurture the consumer/shopper relationship in an O2O (online to offline) environment

Commercialization

Shifting consumer trends and channel blurring continue to demand a seamless omnichannel experience in order to execute brand strategy throughout the consumer’s journey. Winning requires redefining the consumer opportunity, elevating customer planning engagement, and investing ahead of the curve to nurture the consumer/shopper relationship.
Retailers are engaging with manufacturer partners capable of providing forward-looking leadership to help them commercialize in this rapidly changing and highly competitive landscape. Manufacturers that ground their go-to market plans in the consumer are best positioned to provide future direction that their omnichannel partners seek, allowing them to invest in critical customer / channel capabilities.
We help our clients evolve their trade, price, pack and merchandising strategies and tactics to drive shopper conversion at point of purchase. Importantly, we enable our clients to communicate their strategies in a compelling way to drive future growth for brand and category while strengthening their position of influence as a thought-leader and go-to partner.
  • We enabled a natural/organic food manufacturer to move from a natural “store-within-a-store” location to the mainstream category location with a strong brand block adjacent to the category leader; the industry leading insight and strategy used retail to reach more consumers and trade up shoppers to drive brand and category growth.
  • We helped a leading probiotics manufacturer develop a vision to transform the role of the category from a reactive digestive care product to a proactive, daily gut health solution that provides multiple consumer benefits – providing a clear action plan to help customers realize the future.
  • We helped a baby food manufacturer capitalize on a shift in parents’ food values by establishing an organic destination at retail – winning our client disproportional share of shelf and growth.
  • We helped a global CPG manufacturer create competitive advantage through its trade program by identifying forward-looking capabilities that will have the greatest impact on the future of shopping.

Marketing Strategy

We enable clients to better delight consumers through elevated and differentiated brand propositions, clear portfolio strategy, inspiring consumer engagement and leading edge innovation.

Marketing Strategy

Competition for the consumer’s share of mind – and share of wallet – has increased dramatically, reinforcing the important but challenging role marketing plays. Winning brands are ultimately those that foster authentic relationships with consumers to create advantage in the market.
Our approach to marketing strategy starts with a relentless focus on the consumer, helping our partners ensure marketing decisions are grounded in rich insights that help foster deeper consumer connections. Our work often begins upstream, helping manufacturers better define their right to win with consumers by sharpening brand propositions and wiring portfolio strategies to establish clearer swim lanes and ensure brands work synergistically. This foundational work cascades to crafting consumer engagement strategies and building long-term innovation platforms to help brands define and capture the next wave of growth.
  • We helped a leading pasta manufacturer articulate its repeatable growth model, driving clarity around category expansion and innovation planning.
  • We helped a leading nutrition company establish goals and guardrails for innovation and build a robust pipeline of products to delight existing consumers and recruit new ones.
  • We helped a leading pet health company articulate a portfolio strategy by defining clear consumer targets, messaging hierarchy, channel strategies & activation tactics.

Growth Strategy

We help clients reimagine long-range planning by shepherding them through a consumer-centric process of identifying attractive spaces, unlocking growth pathways & building omnichannel tactics

Growth Strategy

To create differential growth, we believe the starting point for long-range planning must be grounded in a common growth strategy that places the consumer at the center of planning. An effective growth strategy wires a company’s or brand’s mission to actions, creating the rationale and conviction to act and orient toward the most attractive opportunities.
This identifies clear advantage, defines a repeatable growth model and forces all long-range planning to be designed to enable growth. Our process helps clients inform the appropriate choices and investment in enterprise strategies and, in turn, guides the functional strategies.
  • We helped a regional dairy brand transform into a leading national brand, reframing the portfolio to increase velocity in the existing footprint while developing new strategies to fuel successful geographic expansion
  • We reimagined a direct-to-consumer company’s growth strategy by pivoting from a channel-led to a consumer-led approach to planning and prioritizing demand generation for a Millennial consumer target
  • We helped a natural pet food company redefine its strategic vision and operating priorities by unlocking its inner challenger brand – evolving its products, communication plan and core mission to focus on what matters most to its consumers

Seurat Capital

We use our uniquely powerful combination of consumer packaged goods operating, consulting and investing experience to help challenger brands accelerate their growth.

Challenger Brands

Understanding the playbook of challenger brands in the CPG industry enables us to identify attractive investment opportunities early and accelerate growth

Growth Approach

We help emerging brands realize exponential growth, relying on operating principles developed over years of experience with challenger brands

Portfolio Companies

We provide the capital and integrated consulting resources to advise our portfolio companies, functioning as a true extension of their teams

Advisory Board

Our Advisory Board brings deep CPG industry knowledge and experience to help our portfolio companies grow and exit

Team

Our team of innovative thinkers harnesses a combination of broad consulting expertise, deep investing DNA and extensive line management experience at top-tier consumer packaged goods manufacturers.

Todd Bortel

Founder & Managing Partner

Todd Bortel

Founder & Managing Partner
  +1 (203) 652-8441
  todd.bortel@seuratgroup.com

Todd is a Founder and Managing Partner at the Seurat Group.  Todd enjoys tackling tough business challenges and is passionate about working with clients, portfolio partners and the Seurat Team to grow brands and businesses.

He has 20+ years of industry experience including time working client-side in Brand Marketing with Kraft Foods.  Todd received his BA from Northwestern University, and he received his MBA from the Ross School of Business at the University of Michigan, where he was a member of Beta Gamma Sigma.

Todd lives in Connecticut with his wife and their three children.  He enjoys regular team training sessions at the gym to try and reverse the signs of aging.


Jill Brant

Founder & Managing Partner

Jill Brant

Founder & Managing Partner
  +1 (203) 652-8440
  jill.brant@seuratgroup.com

Jill is a Founder & Managing Partner at the Seurat Group. Jill’s passion for helping brands grow began at General Mills and has been part of her DNA for 20+ years.

She works with a range of partners, from entrepreneurs to the largest CPG companies in the world, to help them better orient towards future trends and accelerate growth. Jill received her BS from the University of Pennsylvania and her MBA from Harvard Business School.

She lives in Fairfield, CT with her husband and their twins. You can find Jill spending weekends with her family, playing with her dogs, immersed in a book, or trying to improve her tennis game.


Adam Greenberger

Managing Partner

Adam Greenberger

Managing Partner
  +1 (917) 379-1873
  adam.greenberger@seuratgroup.com
Adam is a Managing Partner at the Seurat Group. As a founder of Seurat Capital, Adam leads the firm’s principal investing activities and works throughout the investment process to create a win-win environment for entrepreneurs and our investors.

Prior to founding Seurat Capital, Adam was the founder of Albright Capital Partners, making lower middle market investments in a variety of industries, including CPG. Adam also worked in corporate finance at Deutsche Bank and for legendary investor Jack Dreyfus at his global foundation, primarily in Africa and Asia.

Adam received his BA from Middlebury College and his MBA from the Wharton School at the University of Pennsylvania. In addition to helping manage portfolio companies, Adam sits on a number of corporate boards in and out of the CPG industry.

Adam is a Trustee of the Nichols School in his beloved hometown of Buffalo, NY as well as a member of Middlebury College’s Art Council.


Mike Urness

Founder & Managing Partner

Mike Urness

Founder & Managing Partner
  +1 (203) 652-8442
  mike.urness@seuratgroup.com

Mike is a Founder and Managing Partner at the Seurat Group. He has more than 25 years of experience in consumer products and retail brands, with strong expertise in creating and capturing demand in collaboration with retail partners.

Mike advises manufacturers of all sizes, from emerging brands to Fortune 500 companies. He is a passionate believer in working side-by-side with entrepreneurs, applying the firm’s network, experience and capabilities to accelerate growth while remaining true to the brand’s identity.

Mike received his BA from the University of Washington, where he was a member of the men’s crew and served as captain his senior year, and he received his MBA from the Kellogg Graduate School of Management at Northwestern University.

Mike lives in New York City with his wife, Cathy, and their two girls.


Careers

We’re always interested in speaking with top talent. Click to learn about opportunities.

Contact Us

+1 (203) 774-4900

info@seuratgroup.com

41 North Main Street
Norwalk, CT 06854

747 3rd Avenue, 2nd Fl
New York, NY 10017

Get in Touch

We would love to hear from you!
Send us a note or submit a more detailed request to talk to an expert.