Seurat Capital

Operational investing expertise in CPG

About Us

We use our uniquely powerful combination of consumer packaged goods operating, consulting and investing experience to help challenger brands accelerate their growth.

Challenger Brands

Over the last decade, there has been a tremendous value shift from large, established CPG manufacturers to smaller, emerging brands.

These “challenger” brands are winning not only share of wallet, but also hearts and minds as they respond more quickly to shifting consumer trends and deliver more effectively on shopper needs through disruptive innovation and packaging, alternative distribution channels and breakthrough communication.

Understanding the challenger brand “playbook” enables us to identify attractive investment opportunities and ignite growth in our portfolio companies.

Growth Approach

Our team’s experience as entrepreneurs, strategy consultants and business operators allows for a unique approach to developing go-to-market strategies and overall demand generation.

We support challenger brands throughout their life cycle, providing resources and drawing on our proprietary 7 Challenger Brand Growth Principles to accelerate value creation.

Portfolio Companies

Simply put, we invest in brands that challenge convention. 
Learn more about our portfolio companies.

Great-tasting organic fruit and vegetable based snacking company

Peeled Snacks
———

Why we invested:
Peeled Snacks is a fast-growing fruit & veggie snacking platform whose mission is to make people feel good about snacking.
Peeled Snacks positions itself at the intersection of a wide range of exciting consumer trends, from real/unprocessed foods and sustainability, to convenience and on-the-go healthy snacking.
Our Contributions
  • Optimized trade/promotion strategy
  • Built customized customer selling presentations
  • Assisted with organizational design and development
  • Developed forward-looking innovation strategy
  • Brought in new management team
  • Led product innovation summit

Accessible organic and non-GMO plant-powered nutrition company

Healthy Skoop
———

Why we invested:
Healthy Skoop is on a mission to provide simple and natural nutrition solutions that are plant-powered, clean and convenient because everyone deserves superior nutrition at the speed of life.
Plant-based nutrition is an exciting category with strong year-on-year growth, and, led by Healthy Skoop, has a significant opportunity to convert more consumers and win more occasions as the brand moves solidly into snacking.
Our Contributions
  • Led research and assisted in innovation development leading to the snackification of the brand
  • Refined brand positioning and architecture
  • Brought in experienced CEO to work alongside founder
  • Built customized customer selling presentations
  • Assisted with organizational design and development
  • Developed forward-looking innovation strategy
  • Managed digital strategy

Premium mixers company

Q Drinks
———

Why we invested:
Q Drinks is motivated by a simple question: shouldn’t the mixer be as great as the spirit? Despite the massive value shift to high-end spirits in recent years, the carbonated mixer category is woefully behind – leaving an attractive opportunity for a disruptive premium player.
Q drinks are made with real, high-quality ingredients, and the portfolio is positioned to capitalize on cocktail trends and elevate the entire mixer category.

Premium shoe care company

Jason Markk
———

Why we invested:
Sneakers are officially mainstream. Consumers are turning to casual footwear and are increasingly willing to invest in high end and on trend sneakers.
Jason Markk created the premium shoe care market by delivering high quality and environmentally friendly products to help consumers protect their increasingly expensive sneaker investments.

Advisory Board

Our Advisory Board brings deep CPG industry knowledge and experience to help our portfolio companies grow.

John Smith
———

Board Member 
      +1 (203) 458-1456
     someone@example.com
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John Smith
———

Board Member 
      +1 (203) 458-1456
     someone@example.com
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John Smith
———

Board Member 
      +1 (203) 458-1456
     someone@example.com
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John Smith
———

Board Member 
      +1 (203) 458-1456
     someone@example.com
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident

Contact Us

+1 (203) 774-4900

info@seuratgroup.com

41 North Main Street
Norwalk, CT 06854

747 3rd Avenue, 2nd Fl
New York, NY 10017

Get in Touch

We would love to hear from you!
Send us a note or submit a more detailed request to talk to an expert.

Seurat Capital

Operational Investing Expertise in CPG

About Us

We use our uniquely powerful combination of consumer packaged goods operating, consulting and investing experience to help challenger brands accelerate their growth.

Challenger Brands

Over the last decade, there has been a tremendous value shift from large, established CPG manufacturers to smaller, emerging brands.

These “challenger” brands are winning not only share of wallet, but also hearts and minds as they respond more quickly to shifting consumer trends and deliver more effectively on shopper needs through disruptive innovation and packaging, alternative distribution channels and breakthrough communication.

Understanding the challenger brand “playbook” enables us to identify attractive investment opportunities and ignite growth in our portfolio companies.

Growth Approach

Our team’s experience as entrepreneurs, strategy consultants and business operators allows for a unique approach to developing go-to-market strategies and overall demand generation. We support challenger brands throughout their life cycle, providing resources and drawing on our proprietary 7 Challenger Brand Growth Principles to accelerate value creation.

Portfolio Companies

Simply put, we invest in brands that challenge convention. Learn more about our portfolio companies.

Great-tasting organic fruit and vegetable based snacking company

Peeled Snacks

Why we invested:
Peeled Snacks is a fast-growing fruit & veggie snacking platform whose mission is to make people feel good about snacking.
Peeled Snacks positions itself at the intersection of a wide range of exciting consumer trends, from real/unprocessed foods and sustainability, to convenience and on-the-go healthy snacking.
Our Contributions
  • Optimized trade/promotion strategy
  • Built customized customer selling presentations
  • Assisted with organizational design and development
  • Developed forward-looking innovation strategy
  • Brought in new management team
  • Led product innovation summit

Accessible organic and non-GMO plant-powered nutrition company

Healthy Skoop

Why we invested:
Healthy Skoop is on a mission to provide simple and natural nutrition solutions that are plant-powered, clean and convenient because everyone deserves superior nutrition at the speed of life.
Plant-based nutrition is an exciting category with strong year-on-year growth, and, led by Healthy Skoop, has a significant opportunity to convert more consumers and win more occasions as the brand moves solidly into snacking
Our Contributions
  • Led research and assisted in innovation development leading to the snackification of the brand
  • Refined brand positioning and architecture
  • Brought in experienced CEO to work alongside founder
  • Built customized customer selling presentations
  • Assisted with organizational design and development
  • Developed forward-looking innovation strategy
  • Managed digital strategy

Premium mixers company

Q Drinks

Why we invested:
Q Drinks is motivated by a simple question: shouldn’t the mixer be as great as the spirit?
Despite the massive value shift to high-end spirits in recent years, the carbonated mixer category is woefully behind – leaving an attractive opportunity for a disruptive premium player. Q drinks are made with real, high-quality ingredients, and the portfolio is positioned to capitalize on cocktail trends and elevate the entire mixer category.
Our Contributions
  • Led research and assisted in innovation development
  • Refined brand positioning and architecture
  • Built customized customer selling presentations
  • Assisted with organizational design and development
  • Developed forward-looking innovation strategy
  • Managed digital strategy

Contact Us

+1 (203) 774-4900

info@seuratgroup.com

41 North Main Street
Norwalk, CT 06854

747 3rd Avenue, 2nd Fl
New York, NY 10017

Get in Touch

We would love to hear from you!
Send us a note or submit a more detailed request to talk to an expert.