Growth Papers

We stay ahead of consumer, shopper and retail trends, and identify best practices in order to lead our clients & portfolio companies today and prepare them for the future. Explore our latest thinking below.

Architecting Success
Architecting Success

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Modern Price Pack Architecture
Modern Price Pack Architecture

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Top 10 Trends from Expo West 2025
Top 10 Trends from Expo West 2025

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2025 Challenger Brand Study: Challenger 2.0
2025 Challenger Brand Study: Challenger 2.0

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The Hyper-Unit Growth Playbook
The Hyper-Unit Growth Playbook

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Price is What You Pay, Value is What You Get
Price is What You Pay, Value is What You Get

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No Cap: Disruptive Gen Z Trends
No Cap: Disruptive Gen Z Trends

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The Power of Purpose: Harnessing Brands for Good
The Power of Purpose: Harnessing Brands for Good

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The 7 Wonders of College Dining
The 7 Wonders of College Dining

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Top 10 Trends from Expo West 2024
Top 10 Trends from Expo West 2024

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2024 Challenger Brand Paper: Breaking Through Via Cultural Connectivity
2024 Challenger Brand Paper: Breaking Through Via Cultural Connectivity

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Winning the Omni-Shelf
Winning the Omni-Shelf

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Driving Portfolio Value via Demand Maps
Driving Portfolio Value via Demand Maps

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Unlocking the Challenger Within
Unlocking the Challenger Within

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2023 Challenger Brand Paper: Evolving the Consumer Value Equation
2023 Challenger Brand Paper: Evolving the Consumer Value Equation

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What’s the Why?
What’s the Why?

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Five Tips for Growing in a Recession
Five Tips for Growing in a Recession

Durable Growth via Consumer-First Strategy
Durable Growth via Consumer-First Strategy

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Winning Today vs. Winning Tomorrow: Where will Your Growth Come From?
Winning Today vs. Winning Tomorrow: Where will Your Growth Come From?

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2022 Challenger Brand Paper: Gen Z Disruptors
2022 Challenger Brand Paper: Gen Z Disruptors

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Challenger Brands: A Look Back, to Look Forward
Challenger Brands: A Look Back, to Look Forward

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What is Your Category Leadership Plan?
What is Your Category Leadership Plan?

Building a Repeatable Growth Model
Building a Repeatable Growth Model

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2021: Planning for Post-Pandemic Growth
2021: Planning for Post-Pandemic Growth

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2020 Challenger Brand Study: Challenging in an Omni-World
2020 Challenger Brand Study: Challenging in an Omni-World

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Winning with Insights in the Next Normal
Winning with Insights in the Next Normal

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Connecting the Dots Webinar Recording: The Secret to Successful Innovation
Connecting the Dots Webinar Recording: The Secret to Successful Innovation

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7 Habits of Highly Effective Innovators
7 Habits of Highly Effective Innovators

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Winning Omnichannel in the Next Normal
Winning Omnichannel in the Next Normal

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Webinar: Igniting Sales Strategy That Fuels Brand Passion and Accelerates Growth
Webinar: Igniting Sales Strategy That Fuels Brand Passion and Accelerates Growth

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Moving from Respond to Reimagine: Leading Customer Engagement in the Next Normal
Moving from Respond to Reimagine: Leading Customer Engagement in the Next Normal

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Anticipating the Next Normal: Connect with your Consumer
Anticipating the Next Normal: Connect with your Consumer

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Top 10 Female-Founded Challenger Brands
Top 10 Female-Founded Challenger Brands

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Revenue Growth through Relevancy
Revenue Growth through Relevancy

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Challenger Brand Study 2019
Challenger Brand Study 2019

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Unlocking Growth Through Health and Wellness
Unlocking Growth Through Health and Wellness

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Challenger Brand Leadership Series: Harmless Harvest
Challenger Brand Leadership Series: Harmless Harvest

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2019 Top 10 Revenue Growth Ideas: Leveraging Insights to Drive Growth
2019 Top 10 Revenue Growth Ideas: Leveraging Insights to Drive Growth

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Challenger Brand Leadership Series: The Honest Company
Challenger Brand Leadership Series: The Honest Company

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Future of Omni-Channel Planning
Future of Omni-Channel Planning

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Future of Packaging: Re-thinking Plastic Solutions
Future of Packaging: Re-thinking Plastic Solutions

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Challenger Brand Study 2018: The Magic of the Moat
Challenger Brand Study 2018: The Magic of the Moat

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Innovation at the Moment of Truth
Innovation at the Moment of Truth

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Trade Promotion In Turmoil
Trade Promotion In Turmoil

Social Communities
Social Communities

Predicting The Future In CPG
Predicting The Future In CPG

Embracing Private Label To Drive Own Brand Growth
Embracing Private Label To Drive Own Brand Growth

5 Ways to Drive Big Brands in the Challenger Age
5 Ways to Drive Big Brands in the Challenger Age

MyClickstream: Connecting The Dots in Your Omnichannel World
MyClickstream: Connecting The Dots in Your Omnichannel World

Challenger Brand Study 2015
Challenger Brand Study 2015

Challenger Brand Study 2016
Challenger Brand Study 2016

Bridging the Omnichannel Divide
Bridging the Omnichannel Divide

Amazon Whole Foods Acquisition
Amazon Whole Foods Acquisition

Developing a Winning Growth Strategy
Developing a Winning Growth Strategy

,

Delivering Idea Leadership
Delivering Idea Leadership

,

2018 Top Ten Revenue Growth Ideas
2018 Top Ten Revenue Growth Ideas

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Challenger Brand Study 2017
Challenger Brand Study 2017

Radical Price Transparency
Radical Price Transparency

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Growth Papers

We stay ahead of consumer, shopper and retail trends, and identify best practices in order to lead our clients portfolio companies today and prepare them for the future. Explore our latest thinking below.
Architecting Success
Architecting Success

, , , , , ,

Modern Price Pack Architecture
Modern Price Pack Architecture

, , , ,

Top 10 Trends from Expo West 2025
Top 10 Trends from Expo West 2025

, , , ,

2025 Challenger Brand Study: Challenger 2.0
2025 Challenger Brand Study: Challenger 2.0

, , , ,

The Hyper-Unit Growth Playbook
The Hyper-Unit Growth Playbook

, ,

Price is What You Pay, Value is What You Get
Price is What You Pay, Value is What You Get

, ,

No Cap: Disruptive Gen Z Trends
No Cap: Disruptive Gen Z Trends

, ,

The Power of Purpose: Harnessing Brands for Good
The Power of Purpose: Harnessing Brands for Good

,

The 7 Wonders of College Dining
The 7 Wonders of College Dining

, ,

Top 10 Trends from Expo West 2024
Top 10 Trends from Expo West 2024

, ,

2024 Challenger Brand Paper: Breaking Through Via Cultural Connectivity
2024 Challenger Brand Paper: Breaking Through Via Cultural Connectivity

, ,

Winning the Omni-Shelf
Winning the Omni-Shelf

, ,

Driving Portfolio Value via Demand Maps
Driving Portfolio Value via Demand Maps

, ,

Unlocking the Challenger Within
Unlocking the Challenger Within

,

2023 Challenger Brand Paper: Evolving the Consumer Value Equation
2023 Challenger Brand Paper: Evolving the Consumer Value Equation

, ,

What’s the Why?
What’s the Why?

, ,

Five Tips for Growing in a Recession
Five Tips for Growing in a Recession

Durable Growth via Consumer-First Strategy
Durable Growth via Consumer-First Strategy

,

Winning Today vs. Winning Tomorrow: Where will Your Growth Come From?
Winning Today vs. Winning Tomorrow: Where will Your Growth Come From?

,

2022 Challenger Brand Paper: Gen Z Disruptors
2022 Challenger Brand Paper: Gen Z Disruptors

, ,

Challenger Brands: A Look Back, to Look Forward
Challenger Brands: A Look Back, to Look Forward

,

What is Your Category Leadership Plan?
What is Your Category Leadership Plan?

Building a Repeatable Growth Model
Building a Repeatable Growth Model

, ,

2021: Planning for Post-Pandemic Growth
2021: Planning for Post-Pandemic Growth

, ,

2020 Challenger Brand Study: Challenging in an Omni-World
2020 Challenger Brand Study: Challenging in an Omni-World

,

Winning with Insights in the Next Normal
Winning with Insights in the Next Normal

,

Connecting the Dots Webinar Recording: The Secret to Successful Innovation
Connecting the Dots Webinar Recording: The Secret to Successful Innovation

,

7 Habits of Highly Effective Innovators
7 Habits of Highly Effective Innovators

, ,

Winning Omnichannel in the Next Normal
Winning Omnichannel in the Next Normal

, ,

Webinar: Igniting Sales Strategy That Fuels Brand Passion and Accelerates Growth
Webinar: Igniting Sales Strategy That Fuels Brand Passion and Accelerates Growth

,

Moving from Respond to Reimagine: Leading Customer Engagement in the Next Normal
Moving from Respond to Reimagine: Leading Customer Engagement in the Next Normal

,

Anticipating the Next Normal: Connect with your Consumer
Anticipating the Next Normal: Connect with your Consumer

,

Top 10 Female-Founded Challenger Brands
Top 10 Female-Founded Challenger Brands

,

Revenue Growth through Relevancy
Revenue Growth through Relevancy

,

Challenger Brand Study 2019
Challenger Brand Study 2019

,

Unlocking Growth Through Health and Wellness
Unlocking Growth Through Health and Wellness

, ,

Challenger Brand Leadership Series: Harmless Harvest
Challenger Brand Leadership Series: Harmless Harvest

,

2019 Top 10 Revenue Growth Ideas: Leveraging Insights to Drive Growth
2019 Top 10 Revenue Growth Ideas: Leveraging Insights to Drive Growth

,

Challenger Brand Leadership Series: The Honest Company
Challenger Brand Leadership Series: The Honest Company

, ,

Future of Omni-Channel Planning
Future of Omni-Channel Planning

,

Future of Packaging: Re-thinking Plastic Solutions
Future of Packaging: Re-thinking Plastic Solutions

,

Challenger Brand Study 2018: The Magic of the Moat
Challenger Brand Study 2018: The Magic of the Moat

,

Innovation at the Moment of Truth
Innovation at the Moment of Truth

,

Trade Promotion In Turmoil
Trade Promotion In Turmoil

Social Communities
Social Communities

Predicting The Future In CPG
Predicting The Future In CPG

Embracing Private Label To Drive Own Brand Growth
Embracing Private Label To Drive Own Brand Growth

5 Ways to Drive Big Brands in the Challenger Age
5 Ways to Drive Big Brands in the Challenger Age

MyClickstream: Connecting The Dots in Your Omnichannel World
MyClickstream: Connecting The Dots in Your Omnichannel World

Challenger Brand Study 2015
Challenger Brand Study 2015

Challenger Brand Study 2016
Challenger Brand Study 2016

Bridging the Omnichannel Divide
Bridging the Omnichannel Divide

Amazon Whole Foods Acquisition
Amazon Whole Foods Acquisition

Developing a Winning Growth Strategy
Developing a Winning Growth Strategy

,

Delivering Idea Leadership
Delivering Idea Leadership

,

2018 Top Ten Revenue Growth Ideas
2018 Top Ten Revenue Growth Ideas

,

Challenger Brand Study 2017
Challenger Brand Study 2017

Radical Price Transparency
Radical Price Transparency

,

Subscribe to our growth paper distribution list!

Stay up to date on our latest thinking and receive new growth papers as they are published.