Winning Today vs. Winning Tomorrow: Where will Your Growth Come From?
Growth Catalyst super-charges brand growth phase
Introduction, Growth, Maturity and Decline – these 4 stages represent the expected fate of a brand. The only question for most is: When will each stage kick in? For brands in the growth phase, the work is centered on fueling and executing a proven strategy to win consumers and customers. Once the initial strategy runs its course, brands need a clear catalyst for continued growth, or they face maturity and decline. For some brands, growth is short and sweet, measured in years. Enduring brands find consumer catalysts that extend the growth phase for decades or more. All brands must recognize that winning today and winning tomorrow may be totally different and proactively plan to sustain growth well before stagnation and maturity set in.
Enabling continued growth and redefining the secret sauce employed to win consumers is a fundamental issue for both new and established brands. Our innovative Growth Catalyst Model provides a consumer-first approach to identify and prioritize which beliefs and behaviors will unlock significant growth. Pairing this deep insight with industry expertise supplies the strategic pathway to translate proprietary understanding into meaningful growth.