Seurat Group Team
Seurat Group Team
Adam Gold
Principal
Adam Gold
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Principal
Adam is a Principal at the Seurat Group. With more than 7 years of experience in brand management – in consumer goods at Pernod Ricard USA and in hospitality at Starwood Hotels – he brings a seasoned perspective on how successful brands connect with consumers.
Adam’s experience includes leading new product launches from insights through commercialization, designing and deploying sales training programs and directing global advertising campaigns.
He received his MBA from New York University and graduated with a MA and BA in English from Boston University.
When he isn’t exploring Connecticut with his wife and twin boys, you can find him on the tennis court or, on the rarest of occasions, the golf course.
Dan Johnson
Senior Director of Insights & Analytics
Dan Johnson
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Senior Director of Insights & Analytics
Dan is the Senior Director of Insights and Analytics at the Seurat Group, responsible for the company’s Research and Analytics capability. He has extensive experience in segmentation, brand health, and other types of market research and is constantly seeking to transform consumer data into actionable insights to drive growth for his clients.
Dan received his BA from Case Western Reserve University with a concentration in Economics.
James Hamilton
Director
James Hamilton
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Director
James is a Director at the Seurat Group. Areas of expertise include developing research tools and leveraging new analytics capabilities to expand the firm’s insights.
James graduated from Wesleyan University in 2016 and majored in Government with an American Politics concentration.
Outside of work, James enjoys barbequing and listening to music with friends.
Jason Worobow
Engagement Manager
Jason Worobow
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Engagement Manager
Jason is an Engagement Manager at the Seurat Group. He has over 5+ years of experience in market due diligence, go-to-market strategy, and cross-functional leadership. In his previous role at Radicle Insights, he advised Fortune 500 technology, consumer goods, and food and beverage clients on emerging market landscapes. Jason also brings over 4 years of CPG experience from his time at L’Oreal where he managed legacy brands in the hair color category and launched an entirely new franchise Men Expert.
Jason is very passionate about entrepreneurship / startups and utilizing innovation to grow brands. He received his BS from the University of Texas at Austin and is currently getting his MBA from NYU in their part-time program. In Jason’s free time he loves to ski, explore NYC, and see live music.
Madeline Abrahams
Engagement Manager
Madeline Abrahams
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Engagement Manager
Maddy is an Engagement Manager at the Seurat Group. She has particular interest in working with portfolio companies and disruptive challenger brands to help achieve their strategic goals.
Maddy graduated cum laude from Williams College with a BA in English. In her spare time she enjoys seeking out new restaurants across New York City and playing the occasional round of golf.
Kevin Carpenter
Engagement Manager
Kevin Carpenter
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Engagement Manager
Kevin is an Engagement Manager at the Seurat Group. His areas of focus are growth strategy work for challenger brands, category management and omnichannel & Ecommerce optimization.
He graduated magna cum laude from Middlebury College with a BA in History. Before working at Seurat, Kevin was a history teacher at a private school in Manhattan. He currently lives in Brooklyn and loves running, reading and supporting Liverpool Football Club.
Somayina Boardman
Engagement Manager
Somayina Boardman
Somayina Boardman
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Engagement Manager
Somayina is an Engagement Manager at the Seurat Group. She is dynamic and team-focused with a passion for understanding the consumer. In her brand management experience at Johnson & Johnson Vison she demonstrated the ability to drive company growth using compelling content and innovative marketing strategies by supporting commercialization for new product launches.
She received her MBA from the University of Rochester and graduated with BA in International Economics from American University. In her free time, you will find her exploring New York City or tapping into her creative side by learning how to produce music.
Peter Hook
Senior Associate
Peter Hook
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Senior Associate
Peter is a Senior Associate at the Seurat Group. Before working at Seurat, he worked for 3 years in marketing and brand management for Kraft Heinz, where he led cross functional teams in major renovations, innovations, and communications campaigns. He is passionate about identifying core consumer insights and translating them into actionable strategies.
Peter graduated cum laude from Washington University in St. Louis with a BA in Psychology and Economics. Outside of work, he enjoys theater, board games, and volunteering for non-profit organizations.
Owen Powers
Senior Associate
Owen Powers
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Senior Associate
Owen is a Senior Associate at the Seurat Group. His areas of focus are growth strategy and category leadership. He enjoys the challenge of transforming consumer data into actionable insights to drive growth for his clients, most recently in due diligence work for portfolio companies and broader consumer value equation work.
He graduated Magna Cum Laude from Middlebury College with a BA in Political Science, where he was Captain of the Men’s Ice Hockey team his junior and senior years.
Catherine Walker
Senior Associate
Catherine Walker
Catherine Walker
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Senior Associate
Catherine is a Senior Associate at the Seurat Group. She enjoys synthesizing data and drawing consumer-based insights to inform strategic, actionable brand planning.
Catherine graduated magna cum laude from Middlebury College with a BA in International Politics and Economics, where she ran hurdles for the varsity track and field team. In her spare time, Catherine loves running, baking gluten-free desserts and traveling.
Stephen Green
Senior Associate
Stephen Green
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Senior Associate
Stephen is a Senior Associate at the Seurat Group. He enjoys drawing insights from various data points to build recommendations that help brands develop forward-looking growth strategies.
Stephen graduated magna cum laude from Bowdoin College with a BA in Economics. Before working at Seurat, Stephen led an outdoor yoga studio and enjoys teaching his Yoga practice to fellow Seuratters. Outside of work, he loves to sing karaoke and support New York sports teams.
Devin Vaillant
Associate
Devin Vaillant
Devin Vaillant
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Associate
Devin is an Associate at the Seurat Group. He enjoys helping brands tell stories and analyzing consumer beliefs and behaviors to uncover new insights.
Devin graduated from Williams College with a BA in Economics. He is an avid Yankees fan and enjoys reading, travelling, and discovering new music in his spare time.
Katie Gagnon
Associate
Katie Gagnon
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Associate
Katie is an Associate at the Seurat Group. She enjoys combining analytic results with consumer insights to help brands create strong identities across platforms.
Katie graduated cum laude from Hamilton College with a BA in Economics and Government where she was a captain of the dance team. Outside of work, she enjoys experimenting with new vegetarian recipes, working out, and perusing thrift stores for hidden gems.
Pierce Gidez
Associate
Pierce Gidez
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Associate
Pierce is an Associate at the Seurat Group. He is interested in making connections between legacy and challenger brands to unlock growth and spark creativity for companies – all while delighting consumers along the way.
Pierce graduated summa cum laude / Phi Beta Kappa from Middlebury College with a double BA in Economics and History. In his spare time, Pierce enjoys teaching yoga, testing out new recipes (gluten free), and listening to jazz.
Amanda Shapiro
Associate
Amanda Shapiro
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Associate
Amanda is an Associate at the Seurat Group. She enjoys engaging with consumers to unlock creative brand strategies and solutions.
Amanda graduated from Williams College with a BA in Psychology and Science & Technology Studies. In her free time, she enjoys skiing, hiking, and cheering on Philadelphia sports teams.
Annalise Arant
Business Analyst
Annalise Arant
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Business Analyst
Annalise is a Business Analyst at the Seurat Group. She enjoys analyzing consumer behaviors while keeping up with industry trends to improve brand performance.
Annalise graduated from Middlebury College with a BA in Economics, where she pole vaulted for the varsity track and field team. In her spare time, Annalise enjoys spending her days at the beach and skiing in her home state of Colorado.
Lilia Robinowitz
Business Analyst
Lilia Robinowitz
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Business Analyst
Lilia is a Business Analyst at the Seurat Group. She is passionate about uncovering consumer-driven insights to strategize with and reinvigorate both longstanding and emerging brands.
Lilia graduated cum laude from Williams College with a BA in Art History & Art Studio and Environmental Studies. In her free time, Lilia loves to pick up her sketchbook, travel, and go for a run with her English setter, Maggie.
Clara Geci
Business Analyst
Clara Geci
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Business Analyst
Clara is a Business Analyst at the Seurat Group. She loves to tap into consumer perspective and excitement to drive unique creative insights and unlock strategic opportunities.
She graduated summa cum laude from Middlebury College with a BA in International Politics and Economics, where she ski-instructed and explored Vermont. Clara loves to be in the mountains skiing or hiking, and she also enjoys doing puzzles and listening to podcasts.
Sophie Ricciardi
Business Analyst
Sophie Ricciardi
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Business Analyst
Sophie is a Business Analyst at the Seurat Group. She enjoys working closely with brands to focus and elevate strategy using both qualitative and quantitative insights. Sophie is passionate about uncovering the complexities of consumer behavior that propel brands forward.
Sophie graduated summa cum laude from Georgetown University with a Bachelor of Arts in Psychology and was elected to Phi Beta Kappa. At Georgetown, Sophie served as the Director of Personnel at the Corp, the largest student-run 501(C)(3) in the country. In her free time, she enjoys exploring new cities, planning trips and volunteering locally.
Kate Hofer
Business Analyst
Kate Hofer
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Business Analyst
Kate is a Business Analyst at the Seurat Group. She enjoys analyzing quantitative data to uncover consumer insights and help brands develop informed growth strategies.
Kate graduated from Cornell University with a BA in Economics and a minor in East Asian Studies. In her free time, she enjoys exploring new restaurants in the area, playing tennis, and watching (and occasionally playing) volleyball.
Lily Bloom
Business Analyst
Lily Bloom
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Business Analyst
Lily is a Business Analyst at the Seurat Group. She is passionate about uncovering consumer insights and analyzing emerging industry trends to penetrate white space within the market.
Lily graduated from Washington University in St. Louis with degrees in Marketing and Psychology. Outside of work, she loves to run and strength train, bake healthier treats, and take long walks while listening to podcasts.
Maureen Sawyer
Controller
Maureen Sawyer
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Financial Controller
Maureen is Seurat Group’s Controller. A CPA, Maureen received her BS in Accounting from Fairfield University and spent 10 years as an auditor in the financial services assurance practice of PwC before joining Seurat Group.
Maureen has worked as an accountant for the Aspetuck Land Trust and served as Treasurer of many volunteer organizations, including the
Bellarmine Guild of Fairfield College Preparatory School and PTA President of Riverfield School.
She lives in Fairfield, CT with her husband Scott and are enjoying the tranquility of an empty nest.
Leo
Office Mascot
Leo
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Office Mascot
Leo is a bichon-frise and is the younger brother to his sister Bailey. Although petite in size with a permanent smile on his face, his large ambitious and curious playful nature shines through to help aid in Seurat’s pet care capability.
He enjoys running in circles for treats, lounging at the beach and mega bunches of cuddles.
Bailey
Office Mascot
Bailey
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Office Mascot
Bailey is a Labrador Retriever who brings a seasoned, authentic perspective to Seurat’s pet care capability.
She enjoys long walks, catching frisbees, swimming in lakes and cozying up to anyone in possession of treats.
Fay
Office Mascot
Fay
Fay
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Office Mascot
Fay is a toy poodle by breed but a giant poodle by personality. She is a playful and adventurous member of the Seurat team, always bringing an upbeat and sunny personality to the office.
She enjoys learning new tricks, playing with all animals, and discovering and hoarding socks.
Sophie
Office Mascot
Fay
Sophie
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Office Mascot
Sophie is a French Spaniel and regular visitor to the office. Although very well behaved, she has been known on occasion to use her paws to hit send on her co-workers unfished emails while surprising them with an unexpected kiss. As a trained field spaniel, Sophie brings a hunter’s perspective to Seurat’s pet care capability.
Sophie enjoys pointing and retrieving upland birds, riding in cars, and doling out affection to humans and dogs alike.